by: Charen Smith
See the original article here.
Everyday you meet someone new, which later on can be your new boss or perhaps your new customer. Upon that first meeting, the person makes snap judgments about you: Are you someone trustworthy? Do you look like someone professional and credible? These judgments are often made at lightning speed, mostly in just a span of seven seconds.
In business, first impression is important. Although you can’t stop people from making snap judgments about you, you can always
influence those judgments to work in your favor. You can tell them to make positive impression of you and encourage them to trust you. If you can do this effectively, you will be able to develop long lasting relationships with them. It will even result in a sale and repeat purchases if you are able to hold that impression.
So, if you are attending meetings, conferences, and other business events, what’s the best way to make a good first impression? A good marketing material you can invest in is presentation folder printing. Presentation folders when designed well will give you a competitive edge against other business. They will allow you to give your customers and prospects something they can take home with them. If your folder is able to make an immediate impact to your prospects, the more they are likely to keep it, which will help them remember you. If elegantly designed, the folder will serve as a subtle marketing tool that will impress your customers and prospects.
If you want to look professional and polished in front of people, it’s time you get your own presentation folder. Here are a few ideas to help you create the perfect folder to serve as your representation.
- Always include your business cards. Despite what other businesses claim that smartphones and social media are the best way to exchange contact details these days, you should still never go out of your home or office without your business cards. Be sure to include them in your folder so people will have an easy way to getting your contact details. When they open your folder, the first thing they should see is your card. If designed effectively, it would be so much easier for you to convince your prospects to keep your card.
- It’s important to consider the size and shape of your folder. If you want to draw attention to your folder, it would be best to invest in a big folder. You can also go for a unique shape that will add to the visual impact of your folder. Customizing the shape and size will surely stir the curiosity of your customers and prospects. Of course, this will cost you more than using a standard size and shape, but your investment would surely be worth it.
- Use a different material. For instance, instead of using standard paper, you can always opt for a recycled or texture paper. You can also opt for embossing or engraving to give a different texture to your folder.
- Full color printing is always a great way to brighten up your folder. Attractive colors never fail to capture attention. It would be best if you can invest in vibrant impressive colors to make your folder visually appealing.
Doing something unique with your presentation folder templates will surely help make them creative and attractive. Remember that a visually appealing folder can make the difference between a sale and bankruptcy, so make sure that you folder gives you the best first impression you can ever have.